The The Creativity and Innovation Diffusion Process Design in Fashion Products The Creativity and Innovation Diffusion Process Design in Fashion Products

Abstract

The basic concepts that should be mentioned when explaining fashion concept are rapid change, creativity and marketing. Fashion basically involves change and is the index of short-term trends. The changes that have taken place over time include the change in acceptance level of various competing fashion objects, the change between the adopting individuals and the change of the object. In this sense, we can mention the constant renewal of fashion and quickly aging and regeneration process. Besides, the fashion industry is one of the industries that are fed up with individual creativity and talent, creating jobs and prosperity based on intellectual property. Fashion is also closely related to sales and marketing. Fashion process is an important marketing phenomenon. Fashion basically involves change and is the index of short-term trends. The basic concepts that should be mentioned when explaining fashion concept are rapid change, creativity and marketing. In this context, fashion is closely related to sales and marketing. Transforming some of the developments into fashion by provoking and disseminating innovations developed with creativity by providing communication is the basic attitude of fashion and fashion designer. In the process of fashion diffusion, it is necessary to transfer a new innovation (a new product, service, thought, practice) to a certain social system (target group) through communication (internet, mass media, salespeople, communication from the ear to the ear) is required. Thus, it is possible for potential fashion customers to purchase the product. The aim of this study is to design a model that integrates creativity and the diffusion of innovation process in fashion products.